Zimmermann Communications looks down the drain for R. Nussbaum
Zimmermann Communications is developing a communications strategy for R. Nussbaum that reposition the plumbing technology specialist as a partner for industry and commerce. The campaign includes an innovative visual concept featuring an interior view of a pipe, a sales brochure, and a trade show presence.
The communication concept from Zimmermann Communications positions R. Nussbaum as the preferred partner for industry and commerce - with technical excellence and individual advice. The measures are aimed at opening up the industrial and commercial market for Nussbaum and establishing the brand as an innovative quality provider. The focus is on customized solutions and services designed to convince technical decision-makers in industrial companies.
Innovative imagery from the pipe perspective
The new visual world stages the departure from the inside view of a Nussbaum pipe - with a subtle fisheye perspective. This provides a focused view of the industrial world, for which Nussbaum offers customized piping systems, coordinated fittings and high-precision custom-made products from its in-house stainless steel manifold welding shop in addition to its catalog solutions. The special perspective creates proximity and speaks directly to people and markets.
Among other things, sales documentation in the form of a brochure, the development of an independent visual world and the design of the open spaces at the trade fair stand for "Pumps & Valves 2025" were implemented.
Responsible at R. Nussbaum: Tobias Fluri (Team Leader Marketing Communications), Ivanna Covella (Head of Marketing Communications & PR); Responsible at Zimmermann Communications: Christoff Strukamp (Creative Direction), Martin Samsel (Managing Director Consulting), Lara Cavelti (Project Management), Julia Hofmann (Art Direction), Sophie Güntensperger (Text); Photography: Noë Flum
