ZHAW Health relies on GenZ campaign from Partner & Partner

The ZHAW School of Health is taking an innovative approach to addressing its future students. In collaboration with Partner & Partner, the department is launching a social media campaign that is characterized by particular authenticity: Students from the various health degree programs provide direct and unvarnished insights into their everyday life as students.

The campaign comprises five to six videos per degree program in which key questions are answered: What are the career prospects? What challenges await students? What makes studying at the ZHAW special? The special feature here is that the videos were deliberately produced without complex production technology - a smartphone and a clip-on microphone were all that was needed.

The authenticity of the campaign is particularly evident in the different perspectives of the students: A physiotherapy student demonstrates practical exercises between her explanations, while an occupational therapy student shows how people with physical limitations can be supported in everyday life in a specially furnished apartment.

Parallel to the video campaign, the landing pages of the six degree courses were also redesigned. They now have a clearer presentation and provide targeted information on the most important aspects of the respective courses. The campaign is part of the overarching "GenZHAW" initiative, which aims to bring ZHAW Health closer to its target group and highlight future prospects in the healthcare sector.