Yellow stages a living room for Otto Hofstetter at the K 2025
The creative agency Yellow designed Otto Hofstetter AG’s trade show booth for K 2025 in Düsseldorf. To mark the 70th anniversary of the Swiss family-owned company, the Basel-based brand experience specialists created a private living room right in the middle of the exhibition hall, where international clients were welcomed with champagne and tea.
K in Düsseldorf is the most important trade fair for the plastics and rubber industry. Every three years, manufacturers, suppliers and customers from all over the world meet here. With an export quota close to one hundred percent, Otto Hofstetter's presence at this platform is a matter of course. There is no easier place to maintain personal contact with international business partners.
However, 2025 was a special year: the company celebrated its 70th anniversary. As an owner-managed family business, it values personal relationships. And as is customary in families, friends are invited to a small celebration at home on their birthday. As it was hardly reasonable to have customers from all over the world travel to Uznach, the creative minds at Yellow came up with an obvious solution: they brought the living room to the K in Düsseldorf.
Afternoon tea instead of a product presentation
Amidst the hustle and bustle of the exhibition hall, the Swiss family business invited its guests to afternoon tea and toasted the anniversary with champagne. The team members, dressed in casual classic home style, devoted themselves entirely to their guests in the cozy atmosphere of the living room. The invitation was a handwritten letter from Otto Hofstetter himself, and on LinkedIn, the roaring open fire was an invitation to visit. However, if you were looking for products on display, you were in the wrong place.
Responsible at Otto Hofstetter: Stefan Zatti (Head of Sales and Marketing). Agency: Yellow. Exhibition stand construction: Heilmaier Messedesign.
