Yeas develops brand identity for Kunsthalle Graubünden
The Chur-based advertising agency Yeas has developed a distinctive brand identity for the Kunsthalle Graubünden. Under the theme «Art in Resonance,» a visual system was created that showcases contemporary art in the Alpine region and positions the institution for the long term. The new website, which brings the branding to life digitally, was launched at the end of 2025.
The Chur-based advertising agency Yeas has developed a brand identity for the Kunsthalle Graubünden that positions the institution as a place for contemporary art in the Alpine region. The project translates the leitmotif "art in resonance" into an independent visual language and a sustainable design system. As a central application, the Website which brings this brand work to life digitally.
At the heart of the project is a system that consistently supports art without imposing itself. "Art in Resonance" serves as the conceptual basis for design and application; it shapes the attitude, visual language and system of the presentation and creates the link between art, space and communication. The clear, recognizable identity can be used consistently across different formats and content.
Visual identity with art historical reference
The visual concept works with a deliberate alternation between focus and blurring. Yeas abstracted pictorial motifs and transformed them into calm color surfaces that give the works space and carry changing content. The color palette is derived from Alberto Giacometti's work "Bar Olympia" and establishes a reference to local art history. The figurative mark, an abstract "K", picks up on the striking architecture of the Fasciati Gallery and visually anchors the brand at the location of the Kunsthalle Graubünden.
Design and implementation in the digital space
A precise UX and UI design transfers the game with focus and blurring into the digital space and ensures intuitive orientation. The website works with smooth transitions, clear typography and a technical basis that enables a smooth user experience on all end devices. The new digital presence offers the art a strong yet restrained framework and provides lasting support for the content-related work of the Kunsthalle Graubünden, both in terms of mediation and external communication.
Responsible at Yeas: Project management, concept - Richi Brändli, art direction, design - Sara Gartmann, web development - Shirin Luchsinger.
