Xeit takes over content mandate for MediaMarkt Switzerland

The Zurich-based agency xeit has won the tender and is taking over content creation for MediaMarkt Switzerland. xeit is now responsible for the strategic planning and implementation of knowledge content relating to consumer electronics and is also in charge of editorial management in the "Alpine" cluster (CH/AT).

With a clear content approach to the mandate

In the pitch, xeit impressed with a clear content approach that combines editorial expertise, an understanding of technology and platform-appropriate storytelling for blogs and social media. The aim of the content mandate is to position MediaMarkt Switzerland as a knowledge and inspiration platform for consumer electronics and to bring the brand promise "Das muesch erläbe" to life.

As part of the mandate, xeit is taking over the editorial management of the "Alpine" cluster for Switzerland and Austria in cooperation with the Austrian agency. The Zurich-based agency is the main contact for MediaMarkt Switzerland's content editorial team. It produces and optimizes content for the blog and social media that classifies trends, explains products in an understandable way and supports customers in their everyday lives. She is constantly generating new content and optimizing existing content for search engines and platforms along the customer journey.

"We are delighted about the collaboration, which will help us to further develop our role as a competent point of contact for all aspects of consumer electronics. With xeit, we get editorial depth, cross-channel thinking and local market understanding from a single source. This creates stories that benefit our customers just as much as our brand partners," says Tobias Kober, Head of Marketing at MediaMarkt Switzerland.

Thinking without borders. Implemented locally.

Implementation is carried out in close cooperation with Content Creation, MediaMarkt's agency in Austria. Content is developed jointly, adapted for the respective markets and sharpened locally. This creates exciting, targeted content for MediaMarkt Austria and Switzerland. xeit contributes editorial expertise and many years of experience in social media, content creation and SEO to further strengthen MediaMarkt as a knowledge platform for consumer electronics.