"Advertiser:in of the year" 2026: This is what happens next
On Friday, January 16, the «Advertiser of the Year» jury met and decided who would be in the running for this year’s prestigious «Egon» award. The nominees will be announced on February 23. Anyone wishing to vote had to have subscribed to the newsletter by January 15.
In December 2025, the m&k community had a say in who should be nominated for the title of "Advertiser:in of the Year" in 2026. The community vote was met with great interest. Of the many suggestions, we passed on the ten most frequently mentioned names to the jury. The jury was then able to add a name of their choice.
These proposals were reviewed by the jury on January 16 and three nominees were selected. These will be announced in the first issue of m&k on February 23 and will also be published online.
The final winner of "Advertiser:in of the Year" 2026 will be decided by voting as usual. The jury has 50 percent voting rights, the other 50 percent will be determined in the familiar newsletter voting.
Important change in the newsletter voting, once again as a reminder
The newsletter voting will take place from February 23 to 27, 2026 and here are the important changes: As before, only those who have a free newsletter subscription from m&k advertisingweek.ch owns. And: The Registration for the newsletter must be completed by January 15, 2026to be able to cast a valid vote. All votes are subsequently checked accordingly.
