We dot. for Judo Club Basel: New website

The Judo Club Basel has unveiled a new digital look. The completely redesigned website combines minimalist Swiss design with elements of Japanese aesthetics. The web agency We dot. is responsible for the project.

With the aim of positioning the Judo Club Basel brand in a contemporary way, the existing logo - the Basel stick in brushstroke style next to a red sun - was developed into the central design element of the website. The design picks up on traditional motifs and reinterprets them.

"The challenge was to translate the values and long history of the Judo Club Basel into a modern web design. By fusing traditional elements with a clear design language, we succeeded in creating a unique website," says Sibylle Löwe, Art Director of the web agency we dot.


Responsible at Judo Club Basel: Dino Sotto Corona (President), Rudolf Maier (Vice President) Responsible at We dot: Alexander Bürgin (web development), Sibylle Löwe (text, concept, art direction)


Since 1935, the Judo Club Basel has stood for the promotion of judo and ju-jitsu at a high level. With around 300 members, it is one of the most important clubs in Switzerland and places particular emphasis on the holistic development of body, soul and spirit.

More articles on the topic