VBZ and Friendly Greetings launch «Züri Love» campaign
Zurich Public Transportation (VBZ) is celebrating its connection to the city with its new employer branding campaign, «Züri Love.» In collaboration with Freundliche Grüsse, employees—from track workers to marketing specialists—share their very own favorite moments in Zurich. The citywide campaign launches in April 2026 with posters and social media.
People who work for VBZ not only keep Zurich running, but also experience the city at its best every day. It is precisely this attitude that is at the heart of the new employer branding campaign that VBZ is launching together with Freundliche Grüsse.
Everyone who knows and loves Zurich has their very own places and moments that make this city special: For some it's the view of the lake, for others it's a summer evening on Bullingerplatz. From April 2026, these individual favorite moments and places will become part of a city-wide employer branding campaign. Under the motto «Züri Love», the campaign celebrates not only the many facets of Zurich, but above all the people who keep VBZ and thus the city of Zurich running, as well as their very personal Züri Love moments.
Employees from track workers to marketing specialists show what Zurich means to them and why they love this city. What comes across as a love letter is actually an invitation: If you want to work at the heart of your favorite city, VBZ is the right place for you.
Campaign with logo development
The campaign can be seen in Zurich from April 2026. A poster campaign will be launched featuring the Züri Love moments of various employees, as well as a social media campaign that collects and visualizes the diverse Züri Love of Zurich city residents.
In a second phase, the platform will be expanded, supplemented with a film and shared by Zurich's cultural professionals. Tobias Gees, Head of Recruiting and Employer Branding, adds: «If you love Zurich and want to work in your favorite city, VBZ is the right place for you. With »Züri Love', we want to show how diverse the people are who contribute to keeping Zurich on the move every day."
And as sometimes happens in love, the unthinkable becomes possible here too: the iconic VBZ logo was further developed into a Züri-Love logo for the campaign, which will be present in the cityscape from April. It stands for the close connection between the city, transport companies and the people who move Zurich every day and carry it in their hearts. Anyone who wants to make their love for Zurich visible can also do so with Züri-Love merchandise produced especially for the campaign.
Responsible at VBZ: Tobias Gees (Head of Recruiting and Employer Branding), Lorena Bachmann (Employer Branding & Recruiting Manager); responsible at Friendly greetings: Fabian Biedermann, Samuel Textor, Pascal Deville (overall responsibility), Jacqueline Rufener (text/concept), Laura Leuenberger (art direction), Julia Felder (graphics), Eva Brun (consulting), Tom Huber (photography)
