Valentine's Day without mishaps: Fleurop focuses on real romance
Flowers as a heartfelt declaration of love: Fleurop uses a humorous campaign to show why romantic gestures are more important than luxurious gifts.
Valentine's Day is all about matters of the heart. But between fully booked restaurants and the hectic gift-giving rush, true romance often falls by the wayside. With a charming campaign, Fleurop reminds us that it's not material values that count, but genuine affection. The message: a personally delivered bouquet of flowers speaks more than a thousand words.
Flowers say more than luxury goods
Whether delicate anemones at the breakfast table or fragrant roses in the bedroom - flowers touch in a way that jewelry or designer bags cannot. They create intimate moments, stimulate conversation and make Valentine's Day a time for each other.
A wake-up call for romantics
With humorous short films on YouTube and Instagram, Fleurop shows that not every gift on the day of love has the desired effect. The clips under the motto "A Valentine's Day without mishaps" illustrate how easy it is to hit the heart with flowers. A tongue-in-cheek appeal to all those who want to let real feelings speak on this special day.
This is how Fleurop presents itself on Instagram for Valentine's Day:
The online flower brand provides interesting facts about Valentine's Day on its website:
Responsible at Fleurop: Rinaldo Walser (COO), Claudia Boller (Communication), Angela Michel (Graphic & Design), Anita Lusti (Digital Marketing & Media Planning)
