Thjnk Zurich launches campaign for the post office: The cell phone becomes a digital mailbox
Starting April 1, 2026, Swiss Post will expand its basic service to include digital mail. With the new campaign from Thjnk Zurich, «My Digital Mail» in the Swiss Post app shows how easy it is to securely receive, send, and store letters using a smartphone.
Since April 1, 2026, digital mail has been part of Swiss Post’s basic postal service. With «My Digital Mail» in the Post App, Swiss Post has created a digital mailbox that enables users to securely receive, send, sign, and store letters via smartphone. In doing so, Swiss Post is translating a key customer need for simple, reliable digital solutions into a concrete offering—and bringing its promise, «Swiss Post makes it possible,» to life.
«With »My Digital Mail’ in the Post App, Swiss Post is creating a digital mailbox that enables users to securely receive, send, sign, and store letters via smartphone. In doing so, Swiss Post is translating a key customer need for simple, reliable digital solutions into a concrete offering—and bringing its promise, ‘Swiss Post makes it possible,’ to life in a tangible way,” says Michel Noverraz, Head of Brand Management at Swiss Post.
In the latest commercial from Thjnk Zurich, a woman shows her slightly absent-minded husband how convenient it is to always be able to find his mail and important documents. While he keeps asking his partner for various documents amid the chaos of moving, she has them right at her fingertips in the Mail app on her smartphone.
The campaign can be seen on TV, online, on social media, and on digital out-of-home (DOOH) screens.
Responsible at the post office: Marc Aeschlimann (Brand Positioning Specialist), Olivier Perruchoud (Senior Brand Positioning Specialist), Tatjana Meichtry (Head of Brand Positioning), Michel Noverraz (Head of Brand Management), Deborah Murith (Head of Communications) Responsible at Thjnk Zurich: Alexander Jaggy, Pablo Schencke (Creative Director), Maira Weidmann, Luca Stancheris (Creative Direction), Tobias Buholzer, Anna-Fiona Geller (Copywriter), Katharina Binder, Elhan Abduli (Art Direction), Patricia Schneider, Célina Stadler (Graphic Design), Gordon Nemitz (Managing Director, Strategy), Andrea Bison (Managing Director, Consulting), Cornelia Nünlist, Lea Schneider (Consulting), Benjamin Calcott (Producing) External partners: CZAR Film Switzerland (Production), Bart Timmer (Director), Florian Nussbaumer (Executive Producer), Louis von Mallinckrodt (Producer), Robbie Van Brussel (Director of Photography), Alexander Jurkat (Editor), DubDub (Sound Studio)
