Thjnk Zurich launches private label campaign for Migros
Migros is putting its own product brands in the spotlight with a new campaign by Thjnk Zurich. The nationwide poster and DOOH campaign shows that Migros’ own brands can compete with well-known brands in terms of quality—only at a lower price.
Migros' product range has always been strongly influenced by its own private labels. What once began as a clear stance is now firmly anchored in Migros' DNA: countless own brands in the food, near-food and non-food sectors accompany millions of people in their everyday lives.
Migros is focusing on these own brands with a new campaign. The insight is to break down certain thought patterns in the minds of consumers. When you think of potato chips, you think of the traditional Swiss brand. When you think of pasta, you think of the pasta with the blue packaging. The campaign confidently shows that Migros' own brands can compete with these well-known brands in terms of quality - only cheaper.
The principle will be applied to numerous products, highlighting the breadth and strength of Migros' own-brand range. The campaign will be implemented throughout Switzerland as a poster and DOOH campaign and supplemented by print, digital advertising media and social media. It can be seen throughout Switzerland from today.
Responsible at Migros: Rémy Müller (Head of Marketing & Communication), Frédéric Zürcher (Head of Campaigning & Sponsoring), Désirée Strassmann (Head of Campaigning), Michèle Leibacher, Giovanna Colucci (Project Management Campaigning), Erasmo Palomba (Creative Producer), Christian Keller (Project Manager Media) Responsible at Thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Lukas Amgwerd, Lukas Frischknecht (Creative Direction), Johannes Gorsboth, Corinne Bischof (Text), Alba Dita Rau, Moritz Lüth (Art Direction), Andrea Bison (GF Consulting), Andrea Häfliger, Anne Klein, Shawna Fitzner (Consulting), Gordon Nemitz (GF Strategy), Fabienne Peyer (Strategy) External partners: Christian Küng (Lead Photographer Sales Promotions), Karin Messerli (Food Styling), Arianna Seiler-Samek (Manager Coordination & Image Control Sales Promotions)
