The PR Factory wins the German Design Award with Card Security
With the «Linda checkt’s!» campaign, The PR Factory and the Card Security Association have won the Winner Award at the German Design Awards in the «Excellent Communications Design – Integrated Campaigns and Advertising» category.
The national campaign "LINDA checkt's!" by the Card Security association and the police is all about prevention in the area of debit and credit card security. The focus is on phishing. The four-language campaign was broadcast throughout Switzerland last year in two waves in spring and fall 2025. The focus was on the fisherwoman LINDA. Each letter of her name stands for a phrase that can be used to prevent phishing.
Five tips against phishing
The campaign uses a catchy system in which each letter of the name LINDA stands for an important prevention rule: L stands for "Never click on links and attachments from unknown persons", I for "Always check the content of emails critically", N for "Neutral form of address in message makes you wonder", D for "urgency and time pressure are suspicious" and A for "Always check the sender carefully".
With strong visuals, an online quiz and banners on popular online and social media channels as well as stand campaigns, the campaign attracted a lot of attention. "Especially when it comes to prevention, it is crucial to win over the public with eye-catching visuals and simple messages," emphasizes Andrea Miolo-Eberhard, owner and managing director of The PR Factory. Thanks to the fisherwoman LINDA, the campaign has succeeded in creating a positive approach to the topic of phishing.
Gold-level award
With the winning prize in the "Excellent Communications Design - Integrated Campaigns and Advertising" category, the international jury of experts for the German Design Awards recognized the high design quality, the strong campaign motifs and the originality of the campaign. The German Design Award is one of the most prestigious design awards in the world and is highly regarded far beyond specialist circles.
The jury justified its decision as follows: "The charismatic leading figure and the clear four-language communication make "LINDA checkt's!" an authentic prevention campaign with high relevance. Concise visuals, an online quiz and versatile touchpoints combine to create an effective, consistent overall strategy. The powerful combination of depth of content, aesthetic stringency and strategic breadth is particularly impressive - an outstanding achievement at gold level."
The PR Factory accepted the award on February 6, 2026 in Frankfurt. The LINDA campaign will be continued and expanded in the current year. More information on the campaign can be found at www.card-security.ch.
