TBWA\Zurich takes over lead mandate from Rivella
TBWA\Zurich will become Rivella’s new lead agency and will be responsible for the strategic and creative development of the iconic Swiss brand going forward. The agency impressed the selection committee with its clear strategic approach and disruptive ideas.
Rivella and TBWA\Zurich are embarking on a comprehensive creative partnership. As the new lead agency, TBWA\Zurich is assuming overall strategic and creative responsibility for the further communicative development of the Rivella brand. The aim of the collaboration is to strengthen the iconic Swiss brand in the long term and develop it further in line with the times.
The agency in Zurich's Seefeld district was able to win over the selection process with a clear strategic approach, disruptive ideas and an independent creative attitude. In addition to developing the new brand campaign, TBWA\Zurich will also be responsible for the conceptual and creative development of other communication measures in future. The TBWA\Buzz social unit will also be involved for social media content and digital activations.
"Rivella is a piece of Switzerland that is firmly anchored in the hearts of many of our consumers. We value the strategic depth and creative excellence that TBWA\Zurich brings to the table in order to strengthen our iconic brand in the long term and at the same time develop it for the future," says Marianna Länsitalo, Head of Brand Management Communication & Digital. "We are very much looking forward to developing Rivella further and taking the next steps towards a successful future together with TBWA\Zurich."
The collaboration starts immediately. The first campaign elements will be seen in the course of the year.
