TBWA Zurich wins Geberit International as a new client
The creative agency TBWA Zurich won the pitch for Geberit International's new B2C campaign. The plumbing technology specialist was looking for a fresh approach to marketing its bathroom products.
Over the summer, Geberit invited tenders for the development of a new B2C campaign. The aim of the multi-stage pitch was to define and develop a creative communication concept in which all relevant bathroom products for end customers could be bundled in the future. The largest sales companies in Europe were actively involved in the design process right from the start.
As part of a comprehensive and exciting selection process, which required a fresh approach to a wide range of needs and market requirements, TBWA Zurich ultimately came out on top. According to Martin Baumüller, CMO of Geberit, the decisive factors were the agency's "creative excellence, high agility and a lot of passion".
The collaboration starts with immediate effect. The first results of the new campaign are expected in the course of 2026.
