Swiss Olympic and Friendly Greetings launch fan phone for Milano Cortina 2026

Swiss Olympic has launched an interactive fan activation campaign for the start of the 2026 Winter Olympics in Milano Cortina. The centerpiece is the "Swiss Olympic Team Fan-Phone", which fans can use to send their messages of congratulations directly to the Swiss athletes. The campaign was developed together with the Zurich-based creative agency Freundliche Grüsse, which had already worked on similar projects for Paris 2024.

Direct line via WhatsApp

Via the WhatsApp number 079 868 68 68 and via the campaign page www.fan-phone.ch fans can submit their personal congratulations. At the same time, they will be entered into a prize draw for a trip to the Olympic Games. The aim of the campaign is to arouse anticipation and enthusiasm in the run-up to the Winter Games and to facilitate a direct exchange between fans and the Swiss Olympic Team.

At the start of the campaign, well-known athletes from various winter sports will be used. In a second phase, all selected sports stars will receive their own motif for individual use on their social media channels.

Broad playout via partners

The fan activation campaign will be played out via social media, online media and on digital screens on public transport. The campaign will also be made available to the high-reach partners of Swiss Olympic, sports associations, cantons, Swiss Sports Aid and Elite Sport & Armed Forces for further distribution.

Responsible at Swiss Olympic: Marc Schumacher (Head of Marketing & Communication), Elia Garbely (Head of Online / Social Media / Content Creation a. i.), Lara Boschung (Partnerships Specialist), Rahel Wyss (Graphics / Communication Specialist), Laurina Nimtz (Multimedia Production); creative agency involved: Kind regards.