SWA and ADC Switzerland: Double anniversary, joint commitment to up-and-coming creatives
The Swiss Association of Advertising Clients (SWA) is celebrating its 75th anniversary and congratulates ADC Switzerland on its upcoming 50th anniversary with a donation of CHF 7,500. The funds will benefit up-and-coming creative talent and underscore both organizations’ shared commitment to young talent in the industry.
The Swiss Advertisers Association (SWA) is celebrating its 75th anniversary this year. In keeping with the motto "shared joy is double the joy", the anniversary was used as an opportunity for a gesture of solidarity. The SWA congratulated ADC Switzerland, which is celebrating its 50th anniversary next year, with a donation. The sum of CHF 7,500 will be used for the next generation of creatives and will certainly have an impact.
The good news was delivered by Roland Ehrler, Director of the SWA. "Especially in times of artificial intelligence, it is becoming even more important for the industry to support its own young creative talent. The SWA is delighted to make a small contribution here," said Ehrler, underpinning the donation with meaningful words.
"The entire communications industry benefits from the ADC's work with young talent. The SWA's commitment underlines this impressively. Many thanks at this point," added Philipp Skrabal, ADC Vice President and Head of Young Talent.
Focus on young talent
Various events and collaborations are planned throughout the year to mark ADC Switzerland's anniversary in 2026. Naturally, there will be a focus on young talent in the Ad School and the Young Creatives Award as well as the Young Members.
