Stuiq: Mobility creates space for life.
Stuiq is developing a new branding campaign for the pioneer of carsharing with a powerful message: «Life needs space. We’ll give it to you.»
With around 9 million inhabitants in Switzerland, there are about 6 million cars on our roads. That's a lot when you consider that children and very old people don't drive. Not at all good for the CO2-emissions and not at all good for the space in our cities.
Car sharing helps. Because fewer cars means less CO2 and more space. The Mobility cooperative invented car sharing over 25 years ago and can now boast impressive figures: 1 Mobility car replaces 18 private cars on average. Even more in larger cities. So it is clear that STUIQ and Mobility have built the image campaign together on this strong purpose.
The TV commercial and all digital motion assets were produced by STUIQ's in-house film production team. "I really like the style. An original chamber play in a narrow parking lot with only a few camera shots. Together with the grainy vintage look, we want to consciously step out of the familiar high-gloss world and stand out for more car sharing," explains Anna Kindlimann, CD and partner at Stuiq.
Responsible at Mobility Guido Zehnder (Head of Marketing Communications), Amela Becirbasic (Digital Marketing & Campaigns), Muzi Ünal (Social Media & Community); Photography Johannes Diboky Agency & film production: Stuiq; Styling Emilie Fischer; Media Mediatonic - Laura Brun (Senior Media Consultant), Max Stürzekarn (Senior Digital Media Manager), Ali Guihia (Senior Search & Social Consultant), Manuel Leston (Ad Ops & Tracking Specialist), Marco Rose (Co-Owner & Head of Strategy)
