Studio Thom Pfister launches WhatsApp campaign for SchlossApotheken pharmacies
The SchlossApotheken locations in Laupen and Neuenegg will launch a multi-year campaign in mid-February 2026 that is specifically aimed at a younger target audience. Studio Thom Pfister will present twelve monthly themes in the form of WhatsApp chats and focus on consistent cross-media brand recognition across all touchpoints.
As regional pharmacies, SchlossApotheken are where their customers are at home - with two locations in Laupen and, for the past year, a further location in Neuenegg. With their regional team, they provide personal support to customers. They value sound, detailed advice and combine conventional medicine with complementary approaches. The SchlossApotheken pharmacies are now breaking new ground and launching a multi-year campaign that particularly appeals to a younger target group.
Cross-media recognizability in chat format
Studio Thom Pfister launches the regional campaign for the SchlossApotheken Laupen and Neuenegg pharmacies in mid-February 2026, which consistently focuses on cross-media recognizability. The focus is on twelve monthly topics, staged as WhatsApp chats - a format that creates proximity and dialog.
The campaign includes twelve testimonial videos and other ads that are played out on Facebook and Instagram. The new landing page schloss-apotheken.ch as well as hanging boxes and shop window signage with an identical look round off the campaign. The fresh, digitally optimized colors ensure consistency across all touchpoints and also strengthen the brand presence at the POS.
The campaign thus demonstrates how creative content formats and traditional communication can merge effectively.
Responsible at SchlossApotheken Laupen: Beat Wittwer and Moritz Aebersold (Board of Directors), Karin Geissbühler (Member of the Executive Board), Marion Stucki (Marketing). Responsible agency, Studio Thom Pfister: Thom Pfister (Creative Director), Roland Zenger (Art Director), Daniel Hackiewicz (Web Development, Senior Designer), Sharon Moor (Graphic Designer, Animations), Ursula Rytz (Senior Consultant). Video content agency, Kornflex: Paddy Käser (project management), Mira Meier (scripts), Micha Tobler (video producer). Digital marketing agency, Clockwork Digital: Sandro Jungi (Founder), Jerome Diktas (Media Coordinator).
