Studio Thom Pfister expands Spitex campaign with new subjects
Spitex Switzerland’s national campaign «Good Care Means:» will be expanded with additional visuals in 2025. Studio Thom Pfister is continuing the campaign, which has been drawing attention since 2024. The new themes, «Good Care Means: Staying Cool» and «Good Care Means: Being at Home,» demonstrate once again that diversity, closeness, and commitment are at the heart of Spitex’s work.
Since its launch in 2024, Spitex Switzerland's national campaign "Good care means:" has already attracted widespread attention. Now, Studio Thom Pfister has created further fresh visuals that once again powerfully highlight diversity, proximity and commitment. With "Good care means: stay cool" and "Good care means: be at home", the campaign expands its spectrum and underlines the central message: Spitex is where Switzerland lives.
The campaign combines attitude with heart and shows what professional care in the home environment means. The new subjects continue the successful communication line and make the services of the Spitex organizations visible.
Responsible at Spitex Switzerland: Denise Birchler (Head of Communications/Marketing), Lisa Pesenti (Project Manager) Responsible agency, Studio Thom Pfister: Thom Pfister (Creative Director), Roland Zenger (Art Director), Daniel Hackiewicz (Web Development, Senior Designer), Sharon Moor (Graphic Designer, Animations), Ursula Rytz (Senior Consultant), Studio Attila Janes (Photography, Animation)
