Spinas Civil Voices and Greenpeace: Amazon animals ask for neighborly help
Spinas Civil Voices« successful »Hello Neighbors” campaign for Greenpeace Switzerland is entering its second year. Following the marine animals, animals from the Amazon are now asking for help from their neighbors. The campaign has been running since October and will culminate around the time of the climate conference in Belém.
The concept of viewing wild animals as co-inhabitants of our planet is very popular. Seeing ourselves as part of nature and wild animals as good neighbors seems to speak to the hearts of many people. And with good reason: when natural habitats are deforested and destroyed, we humans also lose important livelihoods.
The campaign has been running for several months since October and has reached its first climax around the climate conference in Belem in the middle of the Amazon. With print and digital posters, video ads on social media and on news platforms in the context of reporting on the climate conference, advertisements, emails and mailings, a wide range of advertising media is once again being used.
Responsible at Greenpeace: Linda Burger (Online Fundraising), Claudia Forcellini (Fundraising Overview), Heidi Tomi (Direct Marketing Fundraiser) Responsible at Spina's Civil Voices: Steph Huwiler (creative direction), Soraya Janser (concept and art direction), Lorenz Spinas (concept and text), Mareike Biegert (consulting), Corinne Bucher (overall responsibility), Meier Production (videos), Lorenz Wahl (image composition).
