Beautifully quirky: campaign for the Winterthur Short Film Festival 2024
The 28th edition of the Winterthur International Short Film Festival kicks off on Tuesday. The public outreach campaign was organized by the POP agency.
From November 5 to 10, Switzerland's most important short film festival will present the entire spectrum of national and international short film production for the 28th time. In addition to the program and competitions, visitors can look forward to a varied supporting program with concerts and parties as well as family and industry events. The festival trailer by Swiss filmmaker Julia Furer is the focus of the communication campaign. Her unembellished observations from the Hula Club in Basel document an exotic, quirky and charming side of Switzerland and bring the striking frame design of the advertising material to life.
The campaign can be seen on posters, DOOH, advertisements, in cinemas and online as well as at the festival.
Responsible at IKW: Olivia Häberli (Head of Communications), Stefan Dobler, Rudolf Gehring (Commercial Director), John Canciani (Artistic Director), Inken Blum (Head of Industry); Strategy, concept and creation: POP Creative Services, Roli Hofer, Michi Benz; festival trailer: Julia Furer (director), Sebastian Henn (coordination).
