Normal launches "Study Rethink" for ZHAW
The Zurich-based creative agency Normal has developed a campaign for the new MSc in Integrated Building and Energy Systems program at ZHAW. Under the slogan «Study a New Way of Thinking,» the campaign features striking combinations of images and text and has been running on billboards and social media since the end of January.
Climate change and resource scarcity are the challenges of our time. The ZHAW sees this as an opportunity for building culture - with circular construction methods, local, renewable building materials and energy sources, digital tools and integral planning.
Normal has created a campaign for the new MSc Integrated Building and Energy Systems course that condenses the complex subject matter into two words: Study Rethink. Under this motto, the campaign shows images in combination with words that strikingly stage this rethinking. The course is aimed at students from various disciplines.
The campaign has been visible on posters (OOH and DOOH) and on various social media channels since the end of January. The landing page, which Normal also implemented in-house, gives interested parties an in-depth insight into the topic. The following film shows the informative website for the course:
Further information on the degree program can be found at: https://www.zhaw.ch/kampagne/ibe
Responsible at the ZHAW: Prof. Dr. Oya Atalay Franck (Director), Tibor Joanelly (Head of Communications), Beat Waeber (Head of the Teaching Department), Alexis Ringli (Lecturer at the Institute of Structural Design), Prof. Dr. Luca Baldini (Head of the Institute of Building Technology and Processes). Responsible for Normal: Martin Arnold (CD), Sven Loskill (AD/Digital Director), Martina Fäh (consulting), Julia Mühlethaler (graphics). Patrik Rohner, Rohner Retouche (image editing).
