"No bad choices": Canal+ launches new campaign in Switzerland
Canal+ is banking on cinematic sophistication: The new brand campaign shows that with the channel’s diverse lineup, there are no wrong choices. The commercial was developed by BETC Paris and directed by Tom Green.
Canal+ is launching its new brand campaign in Switzerland with an iconic film scene as the starting point. The creative realization comes from the Parisian agency BETC, produced by La Pac with STnk Paris and directed by Tom Green. The spot reinterprets the classic action dilemma surrounding the choice of red or blue wire: at Canal+ there are only right decisions ("No bad choices"). The local adaptation was realized by Havas Suisse.
The campaign is accompanied by an exclusive offer: From February 24 to April 6, subscribers in Switzerland will receive the complete CANAL+ package including Apple TV+, HBO and Paramount+ for CHF 22.50 per month with an annual subscription.
Canal+ was founded 40 years ago as a French pay-TV broadcaster and has developed into a global media company. It is one of the 50 most valuable French brands (source: Kantar Brandz, 2023) and generates revenues in 195 countries. Canal+ is directly active in 52 markets in Europe, Africa, Asia and the USA and employs around 9,000 people worldwide.
With a strong market position in established and growing regions, Canal+ is one of the largest media companies in Europe and the market leader in francophone sub-Saharan Africa. Together with Dailymotion, Canal+ operates one of the world's largest platforms for short videos. In December 2023, Canal+ had 26.8 million subscribers and reached over 400 million monthly active users on its streaming platforms.
