Mind Studios develops image campaign for Hiestand
On behalf of Hiestand Bakery, Mind Studios created a campaign that highlights Swiss artisan baking. Under the tagline «Swiss Artisan Baking: Traditional, Personal, Reliable,» the campaign included a dynamic video, a landing page, and a cross-media advertising campaign.
At the heart of the campaign designed by Mind Studios is a film that tells the story of the baked goods from ingredient to production to delivery. "With this campaign, we show who we are: a Swiss bakery with passion, craftsmanship and reliability. For our B2B customers and, of course, for end consumers, this means genuine quality that they can rely on," says Andreas Koller, Head of Marketing and R&D at Hiestand.
Daniela Kleck, CEO at Mind Studios, adds: "Our aim was to make Hiestand's authenticity tangible - with real people, real passion and modern storytelling." The agency supported the campaign from the central idea to implementation on all channels. In addition to the film, a landing page with quotes from employees and customers was developed and advertising materials for digital and analog channels were designed.
