Migros Annual Report as film clips: Young talents get to grips with the Chairman's Office
For the past four years, Young Talents at the Migros Group have been developing new formats for the annual report. This year, twelve reporting reels were produced for social media and other platforms.
The Migros Group is once again focusing on young perspectives for its annual report. As part of the "Reporting Academy", apprentices and trainees worked together with the agency Hej and the film production company Filmgerberei to develop new formats for the Annual reporting.
The film review of the year with the President of the Board of Directors, Ursula Nold, and the Chairman of the FMC Executive Board, Mario Irminger, has become a firm fixture. This year, the discussions took place in the middle of the action at the Migros branch on Limmatplatz. The focus was on questions about the transformation of the Migros Group, the low price offensive and Migros' 100th anniversary. In addition, various short clips were designed and filmed this year, in which terms from the annual report are explained, future scenarios are outlined and Migros knowledge is tested in a quiz.
The posts, created in portrait format, were edited for social media, subtitled in four languages and reportedly achieved a reach of over 120,000 users on Instagram.
Responsible at Migros: Annina Arpagaus (Secretary General Migros-Genossenschafts-Bund), Nicole Hess (Project Manager General Secretariat Migros-Genossenschafts-Bund). Responsible at Hej: Janine Widler (project management, consulting), Helm Pfohl (creative direction), Cédrine Speck (UX design), Sara Wirz (editing, deputy project management). Publishing: NeidhartSchön: Petra Imboden (project management). Film production: Filmgerberei: Marike Löhr (producer), Flavio Gerber/Alun Meyerhans (director), Michael Schwendinger/Yangdon Nesar (camera), Aurelio Ghirardelli (lighting), Martin Scheuter (sound), Sarah Luo (dramaturgy/editing/animation), Roger Somm (grading), Film Klang Kollektiv (mix); portrait and reportage photography: Anna-Tina Eberhard; lithography: Roger Bahcic. Translation/proofreading: Supertext.
