Mediaschneider and Newhome create awareness
The real estate portal Newhome presents itself in a clear and easy-to-understand way in its current advertising campaign. Mediaschneider Zurich, the media agency, was closely involved in the planning from an early stage.
With clear and creative advertising messages, the real estate portal Newhome is making a strong statement in the market. As a media agency, Mediaschneider Zürich was intensively involved in the planning at an early stage in order to ensure the ideal approach to the target group and to design the campaign in a targeted manner. This close cooperation made it possible to play out the relevant channels optimally and achieve maximum impact.
Since the spring, Newhome has been consistently focusing on a design that is reduced to the essentials and has had positive experiences with this. Silvio Frei, Head of Marketing & Communications at Newhome, explains: "Our modern look in fresh mint and the clear language focused on our core products create a uniform brand image and strengthen our position as a leading real estate portal." The campaign focuses on the central functions of searching and advertising - a concept that has proven its worth.
The lessons learned from previous campaigns were incorporated into the current strategy. Mediaschneider and Newhome are relying on a cross-platform presence with digital advertising banners on 20 Minuten, Blick and Watson as well as analog and digital posters in Zurich, Bern, Basel, St. Gallen and Lucerne. The aim is to sustainably increase the visibility of the brand and build active user loyalty.
Responsible ei Newhome: Silvio Frei, Head Marketing & Communications, Carolin Franchi, Senior Marketing Manager Responsible at Mediaschneider: Andreas Meyer, Media Consultant Johanna Menzel, Media Consultant Responsible for tnt-graphics: Celine Endras, graphic designer and illustrator.
