Maybaum makes agricultural research tangible for Agroscope
Maybaum Film traveled throughout Switzerland on behalf of Agroscope to produce a promotional film showcasing research and practice in Swiss agriculture. The film is intended to highlight the innovation capabilities of the center of excellence to a broad audience.
How do resistant fruit and vegetable varieties develop? What role does cow dung play in healthy soil? And how much pesticide is needed? The new image film by Maybaum Film for Agroscope addresses a wide range of questions. To illustrate the diversity of the competence center's research activities, the film team travelled through Switzerland and filmed in Affoltern ZH, Conthey, Leytron, Central Switzerland and the Jura, among other places.
Agroscope conducts research in areas such as agroecological production systems, sustainable livestock farming and the development of climate-resistant varieties. The film aims to make the scientific work behind these topics tangible. "I was particularly impressed by how Agroscope uses targeted research to develop new varieties of fruit, vegetables and cereals that are more resistant and better adapted to future climatic conditions," says camerawoman Aline Pulver.
In addition to the cinematic realization, the musical design was also in the hands of Maybaum Film. The specially composed soundtrack combines natural sounds with modern elements to emphasize the connection between science and nature, as audio engineer Tim Zumstein explains.
The main film can be viewed on the Agroscope website and on YouTube and is also used at events, trade fairs and during visits. In addition, short versions were created for social media to make the research content accessible to a wide audience.
Responsible at Agroscope: Marc Andrey (Head of Communications). Production: Maybaum Film, production manager: Michel Alraun, producer: Alex Büche, camera & editing: Aline Pulver, color: Silvan Michel, music, sound design & mastering: Tim Zumstein.
