Market research with Deeptrue: "As easy as online shopping"

 

In this interview with Klaus Ammon, co-founder of Deeptruethe functions and advantages of the market research platform are discussed. According to Ammon, Deeptrue sets itself apart through automated real-time analysis, a global consumer network and a flexible pay-per-use model. The platform was developed to optimize research processes and enable companies to quickly test ideas, advertisements, logos and product concepts. With Deeptrue, companies can make informed decisions based on accurate feedback, saving time and resources, Ammon told m&k. The quality of the data is ensured through validation and monitoring, Ammon continued.

 

m&k: What is deeptrue and how does it differ from other market research tools on the market?

Klaus Ammon: Deeptrue is a market research platform that enables fast and accurate surveys. Compared to other solutions, we offer ready-made surveys in over 60 languages, access to a global consumer network and automated real-time analysis. In addition, we do not have a subscription model, but a flexible pay-per-use system that is cost-efficient.

 

Can you describe how the platform works and how companies can integrate it into their market research processes?

Deeptrue is easy to use: companies choose the right survey tool, set up their project and Deeptrue takes care of the data collection. Within a few hours, the results are available in a dashboard that automatically generates reports. It can be easily integrated into existing market research processes and can both complement and replace traditional methods.

 

What specific tools does Deeptrue offer and how do they support users in their market research?

Deeptrue offers tools for testing business ideas, advertising campaigns, logos, product concepts and much more. These tools enable companies to obtain valuable feedback on the attractiveness and effectiveness of their measures. They are quick to use and provide clear insights that can be used to make informed decisions.

 

Who are the typical users of Deeptrue and in which industries is the platform mainly used?

Our platform is primarily used by marketing experts, advertising agencies, product developers and innovation managers. The main industries are consumer goods, technology, financial services and media. Companies in these sectors use Deeptrue to obtain precise and fast market research results.

 

Can you give specific examples of how companies have used your tools to achieve their business goals and what results they have achieved?

One example is Plantastico, a restaurant that used Deeptrue to test a new concept. The feedback enabled the menu to be optimized and the customer approach to be improved. This led to higher customer satisfaction and a successful market launch.

 

What technical features make Deeptrue a preferred solution for market research?

The platform uses control questions, plausibility checks and real-time data monitoring, such as the speed at which questions are answered. This ensures that only information and answers that meet Deeptrue's quality requirements are processed.

 

How does Deeptrue guarantee the quality and reliability of the data it collects?

Through the selection of participants, control questions and real-time data monitoring, the platform ensures that only authentic and representative data is collected.

 

What are the biggest advantages that Deeptrue offers its users?

The biggest benefits include rapid data collection, global reach and a user-friendly, automated platform that helps companies make informed decisions quickly.

 

 

Are there any trends or changes in the industry that Deeptrue is particularly focused on?

Deeptrue uses automation and AI-powered analytics as well as real-time feedback to provide companies with faster and more accurate insights into consumer needs.

 

What should companies know before choosing Deeptrue?

Companies should consider the following points: Deeptrue offers a variety of survey tools such as ad tests, logo tests and concept tests. Companies should ensure that these tools meet their requirements. The platform is easy to use, but some training may be required, especially for those without market research experience. Training and personalized support are available to ensure effective use.

 

Is there anything else you would like to tell our readers about Deeptrue or the future of market research?

Deeptrue relies on modern technologies such as artificial intelligence and machine learning to provide precise and timely insights. Companies benefit from automated, fast market research processes. In addition, data protection and ethical behavior are central aspects of our platform. In market research, it is becoming increasingly important to work efficiently and cost-effectively. Deeptrue makes this process much easier by enabling companies to reduce costs and effort by up to 80 percent, similar to online shopping. Our goal is to support companies with the best tools to succeed in an ever-changing world.

 

What inspired you personally to work in the field of market research and found Deeptrue?

Our mission was to democratize market research. We wanted to create a platform that would enable companies to conduct surveys easily and cost-effectively - "as easy as online shopping". We focused on international availability, low costs and minimal effort for customers. Our passion for consumer psychology and modern technologies inspired us to develop this platform to put market research on a new digital footing.