LSA Bootcamp 2024: Young talents bring Ragusa to life
The latest boot camp organized by Leading Swiss Agencies (LSA) was all about chocolate. Up-and-coming talent from the agency world spent a week creating a campaign for the Ragusa brand, supported by experienced professionals from LSA agencies.
As part of a real briefing, Chocolats Camille Bloch SA set the creative challenge: how to successfully launch a new Ragusa product to Swiss customers. In just 5 days, the participants designed a comprehensive national campaign characterized by strategic thinking and innovative communication solutions - from strategic positioning to media planning and digital production.
Practical relevance and expert knowledge
The LSA boot camp offered the creative minds intensive and practice-oriented training in the communications industry. Three central topic blocks - strategy & creation, media planning and digital production - gave them the tools to meet the complex requirements of customer briefings.
With additional impulse seminars on advertising law, content marketing and PR, the young talents were able to expand and deepen their knowledge. Experienced LSA industry experts were also on hand to support them in personal coaching sessions.
Presentation at the end
The decisive moment came at the end of the week: the young talents presented their innovative concepts to the customer and a panel of experts. The results were impressive. The participants proved that they have what it takes to shape the next generation of creative minds in the communications industry. As a reward for their hard work, they received the coveted LSA Bootcamp certificates.
