Creative ranking winner Thjnk: "It's the greatest gift"
Thjnk is back at the top of the creative rankings. After Team Farner came out on top last year, Thjnk has reclaimed the throne. Pablo Schencke explains the winning strategy.
m&k Huge congratulations. According to our traditional m&k creative ranking, you are number 1 in the advertising industry in Switzerland. What does that do to you?
Pablo Schencke: Merci! We couldn't be prouder. This means an incredible amount to us, especially as we achieved it with large visible campaigns that were celebrated throughout Switzerland.
You are celebrating your anniversary this year, how does one go together with the other?
The timing could hardly be better. Since our beginnings with Thjnk, we have set ourselves the goal of playing a leading creative role in Switzerland. This award really fits perfectly with our anniversary. We have given ourselves the greatest gift of all!
What are you particularly proud of when you think of first place?
What fills us with particular pride: Every single piece of work solves a specific brand challenge. These awards are therefore not only our success, they are above all the success of our customers, who have placed their trust in us to implement these bold ideas.
Where do you see the industry and Thjnk in particular in 5 to 10 years?
Hopefully still in first place - what else? No, seriously: with the dynamics that are currently prevailing in our industry, any forecast would be pure speculation. What I can say with certainty: We are constantly questioning ourselves, optimizing our processes, remaining critical of our own work and going the extra mile with every project. That's what has defined us from the very beginning - and that's exactly how we continue.
As "experienced creatives", what advice would you give to young agencies dreaming of winning the creative ranking one day?
Steve Jobs left us a timeless lesson: "Stay hungry, stay foolish." And then there is something else that is at least as important: trusting your gut feeling. Our gut often knows better than anything else what is right for us.
Would you like to say thank you?
Of course, our sincere thanks go to all Thjnk employees who give their best every day with passion and commitment. We would also like to sincerely thank our partners who not only support us, but also work with us to bring these projects to life and make them a reality. And we would especially like to thank our customers, who place their trust in us and enable us to do what we love.
"This award really fits perfectly with our anniversary."
