Zimmermann for Salt: No reception would sometimes be better
In the current image spot for Salt, the Zimmermann Communications agency shows that sometimes it might be better not to have reception.
For its network coverage in Switzerland, Salt received the highest rating in the annual test conducted by Connect was awarded the "Outstanding" rating for the second time.
The fact that the best reception and permanent accessibility can also have its pitfalls is a real realization for many people today. The current commercial dramatizes precisely this insight - a dedicated mom with the best of intentions inadvertently becomes an accomplice to a minor chaos that can no longer be stopped.
The commercial will be shown nationally on TV, supplemented by various online advertising media.
Responsible at Salt: Max Nunziata (CEO), Jean-Christophe Plasse (Director Product Marketing), Christoph Schwarz (Head of Brand Management & Marketing Communications), Lisa Krähenbühl (Marketing Communication Manager). Responsible at Zimmermann Communications: Christoff Strukamp (Creative Direction), Julia Hofmann (Art Direction), Sophie Güntensperger (Text), Nico Hediger (Photos), Dominik Mätzener (Consulting, overall responsibility). Film production: Tuna Production, Tobias Bergman (Director), Pascal Walder (DoP), Wolfgang Weigl (Edit), Edward Negussie, Misgena Studios (Color Grading), Timo Stump (Head of moving Images), Tufan Tuna, Derya Tuna (Executive Producer). Recording studio: Dubdub Studios. Media: Context.
