Zimmermann Communications and Ticino Turismo: The world is one canton
Under the slogan «Exotic destinations are so close—discover the world in Ticino,» launched this spring, Zimmermann Communications also designed and implemented the fall campaign for Ticino Turismo through a variety of initiatives. The campaign is also being rolled out in Germany.
In the latest Ticino Turismo campaign, four foreigners who have lived in Ticino for many years have their say. A Sherpa from Tibet, a Japanese woman, a Brazilian from Rio de Janeiro and a woman who grew up near the Napa Valley. They talk in their native language about which area of Ticino reminds them of their homeland and why. The film concludes with the statement, "The world is a canton." and invites you to discover the world in Ticino.
As a tag-on and quasi small smile, a guest from Zurich discovers something in Ticino that reminds him of his home: the Üetliberg. In the version for French-speaking Switzerland, a guest from Geneva has his say and, looking at the small Jet d'eau in Lugano, recalls the original in his home town of Geneva with the words "Jolie, la version miniature".
The four people in the film are presented in more detail in online stories on social media and on the Ticino website. The film will be complemented by the poster campaign launched in June, which shows five new subjects that also compare Ticino with exotic places around the world - for example Yosemite Park, Arches National Park, the Ligurian coast, Tibet or a trip on the Orient Express.
The mix of measures is complemented by a digital and performance campaign aimed at very specific target groups with the aim of directly triggering bookings by means of specific offers. In the German state of Baden-Württemberg, the subjects are displayed as large-scale posters and the film and various content elements are used in a broad mix of digital, social and PR measures.
Responsible at Ticino Turismo: Manuela Nicoletti (Director of Marketing); Jutta Ulrich (Head of Communications). Responsible at Zimmermann Communications: Christoff Strukamp, Marietta Mügge (creation); Florian Bieniek (consulting); Rolf Zimmermann (strategy and media). Responsible at Truecolorfilms Lugano (film production)Alvaro Vogel (Executive Producer); Andrea Todaro (Creative Director).
