Zimmermann Communications for Salt: Everyday call for the best offer
Zimmermann Communications launched an engaging monthly promotion for the telecommunications provider Salt as part of «Black Month.».
At Salt, November is called "BlackEveryday", where subscriptions are offered at up to 70 percent. Because these discounts make it worth getting up early every day, this fact is also the focus of the campaign message: the daily "Everyday Call" is abstracted in the form of an alarm clock or calendar. A special soundtrack has also been created for a "pleasant wake-up" in the morning, which can be downloaded to a cell phone.
The nationwide, cross-media campaign will be widely distributed on TV, on classic and digital posters, accompanied by a large-scale POS presence at almost 40 Salt stores across the country. On social media, the campaign will be thematically supplemented and further played out with various snippets, stories, promos and street surveys.
The promotion will run throughout November 2024.
Responsible at Salt: Max Nunziata (CEO), Christoph Schwarz (Head of Brand Management & Marketing Communications), Lisa Krähenbühl (Marketing Communication Manager), Jean-Christophe Plasse (Director Product Marketing). Responsible at Zimmermann Communications: Julia Hofmann, Nico Hediger (Art Direction), Sophie Güntensperger (Text), Carolina Duarte Nunes, Jessica Simon (Social Media Content Creation/Management), Christoff Strukamp (Creative Direction), Lara Cavelti (Project Management), Dominik Mätzener (Consulting, overall responsibility). Film production: Tuna Production, Timo Stump (Director), Tufan Tuna (Executive Producer). Recording studio: Dubdub Studios. Soundtrack: Márton Dobozi. Image editing: Detail. Media: Context.
