Snappy, not bitchy: Fagetti implements national campaign for FDP women
The St. Gallen agency Fagetti Kommunikation has developed a national campaign for FDP Women Switzerland.
How do you show equality without putting your foot in your mouth? With respect, lightness and reduction, the agency is convinced. The images focus on the people - and yet do not get inappropriately close to them. Their mood is far removed from the frequently used political style and deliberately provides no information on social status or working environment in order to emphasize the universality of the statements. Women are not portrayed as superheroes and men as failures or obstructionists.
The campaign was launched on 3 June 2019 with a media conference in St.Gallen and a media conference at the Federal Palace Media Center in Bern. It can be seen in June and August, primarily on large digital billboards at train stations in Switzerland's largest cities.
Responsible at FDP Women: Fabienne Bünzli (Vice President and Campaign Manager FDP Women Canton St.Gallen), Doris Fiala (President FDP. Die Liberalen Frauen Schweiz). Responsible at Fagetti KommunikationKarin Fagetti (consulting, conception, texts), Patrizia Fani (creation and realization), Mareycke Frehner (photography).
