Y&R Group Switzerland creates electrifying campaign for Audi
Y&R Group Switzerland is creating lighthearted ad campaigns for Audi's first all-electric car.
Although the Audi E-Tron will only be launched on the market soon, it can already be reserved online. The Y&R Group Switzerland has created a campaign that humorously showcases the 100% electric premium SUV with clever wordplay. The campaign with the headlines "Watt is love." and "Power, single, looking..." was launched during the Formula E race in Zurich and can currently be seen on posters, e-boards, e-panels and advertisements.
Responsible at Audi: Livio Piatti (Head of Marketing), Olivier Pasche (Team Leader Marketing Communication), Corinne Grollmuss (Marketing Communication Manager), Andri Allemann (Trade Marketing Manager), Liliane Bernet (Trade Marketing Manager), Franziska Schmidt (Digital Content Manager), Claudio Thürlemann (Team Leader Sponsoring), Simone Haefeli (Sponsoring & Events Coordinator). Responsible at Y&R Group Switzerland: Swen Morath (CCO), Pirmin Wyss (Strategy), Valeska Kraus, Nicholas Meyer, Sonja Bernardi, Sandro Tschuor (Consulting), Andrei Vid (AD), Winfried Schneider (Text), An Le, Elias Zurbachen (DTP). Media: David Burow (Communication Planner), Dominik Mönnighoff (Senior Digital Communication Planner), Annunziata Passarello (Digital Lead).
....Baby don't hurt me, don't hurt me, no more! #audi #haddaway 1TP5Electric car #outofhome 1TP5Poster advertising 1TP5Advertising week
May 30, 2018 at 2:01 PDT
