Yes shows what is possible with Topcard
In an emotional campaign, the Chur agency Yes Creative Digital Marketing is promoting the "Topcard" annual pass for Davos Klosters, Arosa Lenzerheide and Laax.
Moments of happiness when the sun shines on the freshly snow-covered slopes or the mountain panorama enchants you while hiking. Smile moments when families and friends round off a day together in a mountain hut. Action moments when you're chasing down spectacular trails on your mountain bike: the current Topcard-campaign by the Chur agency Yes Creative Digital Marketing focuses on emotions that show what is possible with the Topcard and are intended to arouse anticipation.
The campaign was widely distributed and played out in various formats - from large-scale OOH posters and digital screens to print ads, flyers and banners. The campaign was extended online with animated and static social media ads and banners.
Responsible at Yes: Corina Calonder (project management), Corina Calonder, Richi Brändli, Sara Gartmann (conception), Sara Gartmann (art direction).
