Yes reinterprets Christmas carols for Schlegel Winery
For the Christmas campaign of wine producer "Schlegel Weingut zur alten Post", the Chur-based agency Yes Creative Digital Marketing is launching a campaign that promises a merry Christmas with a witty play on words - and free delivery.
In December 2024, wine producer Georg Schlegel once again launched a campaign for its Christmas promotion. For the duration of the campaign, all orders with a value of CHF 100 or more were delivered free of charge. Instead of the usual packshots and sales promotions, the 2024 campaign aimed to score points with the target group with a headline.
Yes created a combination of "Silent Night" and "Oh you Merry" that is immediately associated with the festive season. The familiar words are intended to convey emotions and at the same time focus on the campaign's message: festive enjoyment, unforgettable moments - and unforgettable offers.
From the end of November, the various subjects of the Christmas campaign were played out digitally on social media, via newsletters and as social ads. The campaign was also shown on OOH posters at various locations in Graubünden and in customers' letterboxes as a direct mailing.
Responsible at Yes: Corina Calonder (Project Management, Concept), Dominik Kurmann (Art Director), Sirinda Casal (Text), Erina Dvorak (Digital Campaigns).
