Yes promotes "BÜGAile campaign" in Graubünden
The Chur-based agency Yes is using various wordplays to promote a special public transportation campaign that allows people to ride at half price.
The Chur-based agency Yes Creative Digital Marketing developed a wordplay campaign for Invia, the umbrella brand for public transport in Graubünden, to promote the BÜGA summer campaign. Invia is committed to clever networking of all means of public transport in the canton of Graubünden and neighboring regions. From the beginning of July, Yes will be showing that you can not only travel cheaply in summer, but also for half price for an entire month with a new campaign: "Völlig BÜGAGA", "BÜGAhts eigenli no", "BÜGAnz günstig" and "BÜGAile Aktion".
Dialect should arouse sympathy
The Grisons dialect is intended to arouse sympathy among the target group and the familiar look contributes to recognition. The campaign is present on various channels. Yes relies on a mixture of static and animated visuals for social media, Passenger TV spots, display and video ads as well as Aymo Ads. Offline, various advertisements, flyers and posters (OOH/DOOH) were widely distributed.
