Yellow positions Otto Systems with a twinkle in its eye
The consulting and engineering firm Otto Systems is working with Yellow to reposition itself in the global market. In doing so, the Basel-based agency is capitalizing on the hands-on mentality and the distinctive characteristics of the Uznach-based company’s sales team.
The still young Swiss company Otto Systems supports companies around the world that want to produce preforms for beverage bottles sustainably and efficiently.
Yellow built the differentiation strategy for Otto Systems on the basis of insights and conversations gathered in the market. In the communication, the strongly personal position as well as the good reputation of the consultants is transported by means of slightly provocative and tongue-in-cheek headlines and published via classic and digital channels in the industry.
Responsible at Otto Systems: Stefan Zatti (CEO). Responsible at Yellow: Hannes Müller (Ambassador and Strategist); Mira Ewert (Planner and Treasurer); Pascal Rehmann (Conceptual Designer); Martin Schmidlin (Writer); Adrian Gertsch (Designer); Roy Greenspan (Adaptation English).
