Yellow goes for "Experiment Anwil
The Yellow advertising agency is supporting EBL (Genossenschaft Elektra Baselland) with its communications for the «Experiment Anwil» project. The energy utility commissioned the Basel-based creative agency to develop the project’s identity and the accompanying campaign.
EBL (Genossenschaft Elektra Baselland) actively promotes electromobility and is committed to the locomotion of the future. Together with the population of Anwil, a tranquil village in the Basel region, EBL wanted to find out whether and how today's lifestyle is changing as a result of electromobility.
For the communicative support of this experiment, the energy supply company from Liestal counts on the branding and communication competence of Yellow Werbeagentur AG. The result is an overall presence that extends from mailings to the project website, social media campaigns, public reports and posters. Madeleine von Arx, Head of Marketing at EBL: "The communication of this unique experiment is very diverse and complex. We were happy to have a reliable partner in Yellow, who developed a convincing overall concept and then oversaw its consistent implementation across all channels."
The project week was accompanied by film reports (produced by Fasnacht & Partner AG), which were broadcast daily on Telebasel. A panel discussion on Friday and a big party for the population on Saturday brought the successful experiment to a worthy conclusion.
Responsible at EBL (Genossenschaft Elektra Baselland): Madeleine von Arx (overall responsibility). Responsible at Yellow: Claudia Paganini, Reto Meyer (project management and consulting), Pascal Rehmann (art direction), Martin Schmidlin (text), Markus Stöckli (graphics). Film (Fasnacht & Partner), stand construction and event (Spectrum).
