Yellow designs cult tin for Grether's Pastilles
In collaboration with Patrizia Stalder, Yellow has designed four limited-edition tins featuring traditional Swiss designs for Grether’s Pastilles.
The Grether's Pastilles gold tins are very popular with collectors. Now Yellow has developed four traditional tins of the Blackcurrant variety with Swiss motifs.
Basel illustrator Patrizia Stalder, who was named one of the two hundred best illustrators in the world by Lürzer's Archive 2018, was recruited for the project. In collaboration with the agency, she implemented the subjects developed by Yellow and Doetsch Grether on the theme of "Switzerland" in a retro style. In addition to the can design, Yellow also created promotional measures such as POS material and B2B mailings.
The limited edition has a print run of 10,000 pieces each and has been on sale in pharmacies and drugstores throughout Switzerland since August.
Responsible at Doetsch GretherAglaé Voetmann (overall responsibility). Responsible at YellowPascal Rehmann, Markus Stöckli (art direction); Nicole Lehner (consulting). External partners: Patrizia Stalder (illustration).
