Where to put all those millions? Comet gives recommendations for Euromillions
In the current Euromillions image campaign, Komet encourages people to think about what useful things they could do with their triple-digit million winnings.
With regular winnings of over 100 million, Euromillions is "the lottery with the biggest jackpot in Europe". This international positioning, which is binding for all participating countries, is now to be anchored even better in the minds of the Swiss with the help of an image campaign by Komet.
In keeping with the zeitgeist of the "sharing economy," all of its advertising material asks the public what can be done with so much money and happiness. Keep it? Invest it? Or share it? With every headline and every trivialized million, one gets a small inkling of the size of the winnings at Euromillions, which becomes a certainty at the latest with the new claim: Europe's biggest jackpot is enough for more. An unusual campaign for lotteries that encourages self-reflection and at the same time fires the imagination of potential winners.
The campaign will be deployed over the longer term throughout German-speaking Switzerland and in Ticino.
Responsible at Swisslos: Rolf Kunz (Head of Marketing & Distribution), Alona Jovanovic (Head of Product Management Lottos), Patrizia Heinimann (Product Manager Lottos), Markus Fischer (Head of Product Management Lotteries). Responsible at Komet: Jeff Gerber (CD), Daniel Müller (Text), Claudio Parente (AD), Andrea Zaugg (Graphics), Melanie Schlunegger (DTP), Corinne Hert (Client Service Director), Christine Gerber, Nicolas Gabl (Consulting).
