Wirz and ZHAW promote fulfilling successes
The Department of Health at the ZHAW wants to inspire young people to study for a Bachelor's degree in nursing. To this end, Wirz has developed an online campaign with short clips tailored to the target group.
Anyone who regularly surfs the internet is sure to have already come across videos of self-proclaimed crypto gurus or dating coaches promising success by dubious means. These types of videos and types served as a template for the new social ads of the ZHAW campaign to promote the Bachelor's degree program in Nursing.
In the short campaign clips, a young man appears who, at first glance, looks like one of those dubious "Alpha Bros". But after a few seconds, it is revealed that the video is actually advertising the Bachelor's degree course in nursing. The videos end with the campaign slogan "Experience success that really fulfills", which calls on students to secure a place at the ZHAW. With this twist, the videos are intended to attract attention and clearly stand out stylistically from other campaigns for comparable degree programs or job advertisements.
In addition to the three main videos, five short interview clips were created with the head of the degree program. These are played organically and offer interested parties a deeper insight into everyday life as a student at the ZHAW.
The campaign has been online since Friday and can be seen on all common social media platforms. Adapted versions are also being played out as DOOH and display ads. These are intended to accompany the target group with dynamic playout across an entire network of screens. The aim is to efficiently increase the frequency of contact with the target group.
Responsible at ZHAW: Patrick Becker (Head of Marketing & Communication ZHAW Health) and Carol Flückiger (Marketing & Communication Manager Nursing). Responsible at Wirz Group: Morris Lötscher, Evelyn Schellenberg, Nico Schläpfer, Lana Zumbrunnen, Nico Keramaris, Freyja Hablitz, Sophia Müller, Nora Moussa, Giovanni Bucca, Yussef Serrat, Oliver Fäs and Jonathan Müller. Production partner: Studio Nord; Nadja von Burg (production/co-director) and Valentin Kathriner (DoP/co-director/post-production).
