Wirz creates diverse subjects for the versatile Migros summer range

Migros alone has 180 different types of ice cream - 23 of which are new. The range is also correspondingly large in many other areas. For example, in keeping with the spirit of the times, Migros offers a huge selection of non-alcoholic drinks and has once again significantly expanded its range of beers. Migros also offers a large selection for the barbecue, with meat and fish lovers as well as vegetarians and vegans getting their money's worth.

Migros wants to whet the appetite for its summer range using a total of 29 different subjects - with colorful imagery and fresh texts, including a summer greeting to the competition. "In order to do justice to the diverse range, we are also using a variety of different subjects in the campaign," says Peter Krebs, Senior Campaign Manager at Migros Supermarkets.

The summer campaign is now running on all common digital and non-digital channels such as DOOH and OOH, as display ads and as advertisements.

Responsible at Migros Supermarket: Peter Krebs, Marta Mielcarek, Céline Jagisch, Corina Edler (Sales Promotions Campaigning), Simone Blaser, Dominik von Büren (Media), Sophia Veser (Digital Campaigning & Promotions). Responsible at Wirz Group: Caspar Heuss, Matthias Fürst, Evelyn Schellenberg, Elena Gabriel, Adrian Busse, Florian Siegrist, Marco Martoglio, Emma Ulrich, David Offermann, Eva Bachmann, Simona Hurter, Nina Riesen, Erasmo Palomba, Svea Mäder, Giovanni Bucca, Yussef Serrat, Sonja Jegen, Oliver Fäs, Günter Prächt. Responsible for production: Production key visuals: Martina Meier (photography), Vera Schmid (agent Martina Meier), Jonas Oswald (assistant photography), An-Ki Vogel (food and prop styling). Production of advertisements and content: Claudia Linsi (photography), Feride Dogum, Petra Salvisberg (styling). Media: Dynamo team from Dentsu Switzerland.