Wirz for WWF: Small deeds, big impact
The challenges of climate change sometimes seem so great that we run the risk of thinking that we can't do anything about it on our own anyway. This is where Wirz and WWF want to start with the current campaign.
You don't have to be perfect to protect the climate. With this simple and at the same time encouraging message, WWF wants to remind people in Switzerland that even small actions make a valuable contribution to protecting the climate.
The campaign designed by Wirz is already entering its third round with four new subjects. The message remains short and clear: No one has to completely give up anything to help the climate. Fewer flights, eating less meat, or less consumption in general already helps a lot.
However, less is more does not always apply. What would also help the climate would be more political participation. One current example is the vote on the climate protection law on Sunday. This is precisely what the campaign is promoting.
The other subjects can be seen as posters, DOOH, print ads and social media posts with different seasonal focuses throughout the year.
Responsible at WWF Switzerland: Jasmin Schmid (Head Marketing Communications), Lisa Bounoure (Project Manager Campaigns). Responsible at Wirz Group: Caspar Heuss, Matthias Fürst, Elena Gabriel, Morris Lötscher, Marleen Diener, Julia Keller, Nico Keramaris, Ruben Wegmann, Janna Löhr, Stephanie Ackermann, Erasmo Palomba, Oliver Fäs, Günter Prächt, Rahel Signer. Responsible at VisualEyes Artists: VisualEyes Artists (Photo and Film Production): Niv Shank (Photographer and Director), Nathalie Furrer (Producer), Marlise Isler (Styling), Natalija Fallocca (Photo Agent).
