Wills besser isch: Family and Farmy raise awareness for more conscious eating
For Family for Farmy's first image campaign, the Ustermer agency raises awareness for more conscious eating and asks viewers if they know where their food comes from.
Fresh, sustainable and delivered directly from the farm is Farmy's concept. "Bewusster Essen" is designed to get to the heart of this USP with a simple question and real images from the region. The campaign can be seen in the focus regions on digital OOH sites, on all social media channels and in the cinema.
Responsible at Farmy: Florian Laudahn, (CMO), Laura Kreis (Campaign Management). Responsible at Family: Claudio Catrambone, Svenja Hässig, Corinne Schneider, Marc Ambühl, Matthias Rüegg, Marion Gwerder. Production: Bubbles&Sons.
