How clever minds are helping to feed the world healthily
Something good is taking root on billboards across Switzerland: Biovision is rallying support with an unconventional campaign by Spinas Civil Voices.
We need agroecology - ecological thinking and action from the field to the plate. And it needs people who help to ensure that good things can grow worldwide thanks to agroecology. The campaign - sown, nurtured and cared for by Spina's Civil Voices - presents these target groups in a playful way: as heads of vegetables growing from healthy soil towards the sun.
https://www.youtube.com/watch?v=mCD7s9ApTkQ
https://www.youtube.com/watch?v=yeDJVRA6oGQ
With its new image, Biovision aims to sensitize a growing number of people to the key issue of agroecology. Under the communicative umbrella "Da wächst was Gutes" ("Something good is growing there"), the new campaign is sprouting up across the media: posters and DOOH, filler ads, direct mail, fundraising mailings and social media. The Swiss Biovision Foundation is internationally committed to a food system with a future - sufficient and healthy food for all, produced and consumed in an environmentally and socially responsible way. Its work is scientifically sound, globally networked and with effective projects in Africa.
