When everyday things are the greatest gift
As part of the «2 x Christmas» campaign, Swiss Post picks up packages for those in need free of charge from donors« homes. Through an online campaign, Equipe is raising awareness of the initiative while also highlighting the »pick@home” package pickup service.
Swiss Post has been running the "2 x Christmas" campaign together with SRG and the Swiss Red Cross for 20 years. Anyone can donate urgently needed items to people in need in Switzerland and Eastern Europe. Using the "pick@home" service, the parcels will be collected free of charge from the letter carrier's home during the campaign period from December 27 to January 7. In its first campaign for Swiss Post, Equipe is focusing on this service and at the same time drawing attention to the "2 x Christmas" campaign.
To this end, the agency has wrapped various online advertising materials in virtual wrapping paper. If the user unwraps these by mouseover, they come across simple everyday items such as pencils or toothbrushes. The message: everyday items are the greatest gift for people in need.
All measures refer to the landing page, where those wishing to donate can register their parcel for collection with just a few clicks of the mouse. Visitors can also find out more about the various parcel services offered by Swiss Post.
Click here to go to the landing page: Post.ch/donate-parcels
Responsible at PostLogistics: Ruth Mathias (Head of Communications), Martin Gonzenbach (Head of Marketing and Online Communications), Sascha Jaeggi (Digital Manager Marketing Communications). Responsible agency: Equipe.
