Webrepublic creates fresh Easter campaign for Bindella
With its Easter campaign, wine retailer Bindella aims to actively target a young audience. Fresh creative concepts and their deployment across video and display formats are drawing attention.
With the new campaign, the traditional company wants to present itself as high-quality, fresh and spring-like. The aim of the Easter campaign is to increase the visibility of the online wine store and target a younger target group in order to win them over as new customers.
Webrepublic's creative team took on the task and developed animated advertising materials that are brought to life through a combination of glassy 3D elements, flowery illustrations and a pastel color scheme. Fast communication channels led to an efficient implementation of the creative and the campaign setup after only a short planning phase.
The campaign is currently being played out on YouTube in the new campaign format Action Campaigns and via the Google Display Network. In addition, the customer journey with key visuals on the Website and Bindella's social media channels.
Christina Flückiger, Head of Marketing Gastronomy and Wine Trade, Bindella, says: "We work specifically with agencies that constantly show us new format options so that we can achieve our goals even faster and more efficiently. For the first time, we also implemented the creative directly with Webrepublic - certainly not for the last time!"
Responsible at Webrepublic: Nicolas Bovet (Campaign & Project Management); Manuel Ritsch (Art Direction & Motion Design); Alex Laitenberger (Multimedia Design). Responsible at Bindella: Alexander Maycock (Head of Marketing and Communications); Christina Flückiger (Head of Marketing Gastronomy and Wine Trade).
