Webkönig does online marketing for volunteer fire department
For the first time, the Eastern Switzerland fire department invested the entire advertising budget for Firefighters-gesucht.ch in online marketing in 2017 to encourage more volunteers to perform such heroic deeds - with complete success.
During the four-month campaign, which was managed by the Webkönig agency, numerous interested men and women were informed about the voluntary fire department. Almost all people within the target group and within the participating areas (Eastern Switzerland) were reached. On Facebook alone, this amounted to over 191,000 people. However, the aim was not quantity, but quality. By providing a broad range of information in advance, many "unsuitable" candidates were already selected. It is important that the topic of recruitment for the volunteer fire department is constantly present. For 2018, the measure is planned on the same scale with slight adjustments in order to be able to recruit at least as many new volunteer firefighters as last year.
Responsible at Firefighters-gesucht.ch: Daniel Aeschlimann (founder / first lieutenant). Responsible at Webkönig: Manuel Krähe (Location Manager Frauenfeld / Online Marketing Specialist).
